Nike’s “Write The Future”

Nike has come out with an amazing new commercial for the World Cup.

Entitled “Write The Future,” this three minute epic commercial features more than a dozen of the world’s best players, including Cristiano Ronaldo, Wayne Rooney, Didier Drogba, Landon Donovan, Ronaldinho, and Thiago Silva, as well as special guest cameos from tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.

I love this commercial. I think all the scenarious are brilliant. Showing the excitement of an imminent goal, the disappointment when it doesn’t happen, and the reaction to a surprise save is an amazing way to show all sides of one event. Rooney’s fantasy on winning and losing are absolutely hilarious, and Ronaldinho’s moves being YouTubed and ‘liked’ is a great way to show exactly how one moment becomes defining.

Here it is, in it’s full, three-minute format. I believe there is a short, TV-friendly version, but who wants to see that one??

Nike has always been known to have some of the best commercials out there for the World Cup. Two of the best examples I found were the Brazilian team waiting in the airport (which cause airports around the world to ban copycat fans) and the one where the soccer players are secret agents.

Hope you all enjoy watching them, and feel free to let me know of any others out there.

~Suz

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And the commercials begin…

I’m not sure if you all knew this, but commercials aired during the world cup can be just as epic as the Super Bowl ads.  The difference is that unlike the Super Bowl, these have a worldwide audience of 200 million people.

There are two out already that I’ve managed to find.  Well, they were actually sent to me.  Thanks, Kasia!!

Anyways, two that are already out are Coke and Pepsi.

So here is he full-length version of the Pepsi ad. It runs two and a half minutes.  There is also a 60-second version, but I like this one better. It uses the Akon/Keri Hilson song, and has quite a number of well-known FIFA players.

The Coke commercial uses the K’naan song, Wavin’ Flag (World Cup version) in the background.  It runs a little over a minute long.  It’s computer animated, and is about a boy’s quest to find himself.  Or something like that.

My verdict??  As much as I drink Coke and not Pepsi, I’d have to say that the Pepsi commercial wins over the Coke commercial.  It’s much more entertaining, and makes the most sense.  Also, anything with Kaká, the hottest guy on the planet, has my vote 😀

What’s your favourite??

~Suz