Nike’s “Write The Future”

Nike has come out with an amazing new commercial for the World Cup.

Entitled “Write The Future,” this three minute epic commercial features more than a dozen of the world’s best players, including Cristiano Ronaldo, Wayne Rooney, Didier Drogba, Landon Donovan, Ronaldinho, and Thiago Silva, as well as special guest cameos from tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.

I love this commercial. I think all the scenarious are brilliant. Showing the excitement of an imminent goal, the disappointment when it doesn’t happen, and the reaction to a surprise save is an amazing way to show all sides of one event. Rooney’s fantasy on winning and losing are absolutely hilarious, and Ronaldinho’s moves being YouTubed and ‘liked’ is a great way to show exactly how one moment becomes defining.

Here it is, in it’s full, three-minute format. I believe there is a short, TV-friendly version, but who wants to see that one??

Nike has always been known to have some of the best commercials out there for the World Cup. Two of the best examples I found were the Brazilian team waiting in the airport (which cause airports around the world to ban copycat fans) and the one where the soccer players are secret agents.

Hope you all enjoy watching them, and feel free to let me know of any others out there.

~Suz

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